Today is Women’s Equality Day, and to celebrate, HBO Max is launching their So She Did campaign platform created by W+K New York, and is teaming up with nine female-identifying talent to release a film that celebrates the women who are always told they are “too much,” and the ones that stay true to themselves while breaking all of the rules.
pop culture
HBO Max Launches “So She Did” Initiative on Women’s Equality Day
The documentary premiers today
HBO Max
HBO Max
Below is a list of the nine talents that will be participating in the film.
So She Did Talent:
- Jordan Alexander (Gossip Girl)
- Laura Donnelly (The Nevers)
- Susie Essman (Curb Your Enthusiasm)
- Myha’la Herrold (Industry)
- Martha Plimpton (Genera+ion)
- Lisa Ling (CNN’s This is Life with Lisa Ling)
- Hannah Einbinder (Hacks)
- Zion Moreno (Gossip Girl)
- Eyricka Lanvin (Legendary)
HBO Max
In addition to the release of the film, HBO Max will be giving back by donating to four nonprofits Girls Write Now, Poderistas, Women of Color Unite, and Astraea Lesbian Foundation for Justice, as they will work hard to ensure donations service a multitude of female experiences and backgrounds, as the intention of this platform is to prioritize diversity and inclusion first and not service “women” as a monolith.
Dana Lichtenstein, Vice President of Brand Marketing at HBO Max and HBO is excited for viewers to finally see the film.
“Our programming has always been at the forefront in celebrating diverse and authentic stories for our audiences that we believe encourage conversation and push culture forward. In the spirit of honoring Women’s Equality Day today and every day, we came up with “So She Did,” an initiative that, at its core, is about rule-breaking. A platform that is less about what women have in common and more about what happens when we dare to celebrate our unique differences.”
This curated selection will showcase notable behind-the-scenes talent such as Lovecraft Country (Misha Green), Summer Camp Island (Julia Pott), and Steven Universe (Rebecca Sugar).
The comedies page will feature titles such as Going the Distance (Nanette Burstein) and Insecure (Issa Rae) and the documentaries page will spotlight I’ll Be Gone in the Dark (Liz Garbus) and Harlan County USA (Barbara Kopple).
HBO Max
In addition, the HBO Hub will be home to My Brother Luca Catalina Serna), Frida (Julie Taymor), and Senseless (Penelope Spheeris).
Stay tuned for more from HBO Max as they have plenty in the works.
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