One week after expanding into baseball, VaynerSports co-founders Gary and AJ Vaynerchuk announced the launch of VaynerGaming, a new division focused on esports athletes and gaming personalities.
Founded in 2016 as a football agency, VaynerSports looks to continue their disruption of the traditional sports representation landscape with their third division, with future expansion announcements coming soon.
“I have been quietly paying attention to the gaming industry for over a decade, building relationships and following the trends. One of the most exciting things about it, for me, is the gamers themselves. And when I look at the culture, the interest in the sector from other athletes, artists, celebrities - it is enormous. This is a very significant expansion for VaynerSports" Gary Vaynerchuk said.