Audio and video streams skyrocketed to 507.7 billion during the first half of 2019—up 31.6% from 2018’s 385.7 billion streams—on the strength of hip-hop. As the most-consumed genre again this year in terms of streams and sales, hip-hop accounted for 26.2% of overall consumption, ahead of rock (19.4%), pop (13.1%), country (7.2%), Latin (4.7%) and electronic (3.1%), according to Nielsen Music data sent to ONE37pm.
As of June 20, Lil Nas X’s “Old Town Road” is far and away this year’s most-popular tune. “Old Town Road” has attracted 1.3 billion audio and video streams and 958,000 digital downloads, making it 2019’s most-streamed song and top-selling song.