We’ve always known that Hollyweed—I mean, Hollywood—loves to get really, really high.
Before the rollout of state-level marijuana legalization, the cultural pantheon of movie-star stoners were mostly epicures, not public financiers of the industry. But nowadays, many popular weed startup companies are either backed or built by some of the world’s biggest actors and musicians, including Snoop Dogg, Tommy Chong, Gwyneth Paltrow, Whoopi Goldberg and Willie Nelson.
One of the latest developments in the celebrity cannabis game is Seth Rogen’s rollout of Houseplant, a passion project that he, his childhood friend Evan Goldberg and their corporate partner Canopy Growth have been pouring their water, nutrients and greenbacks into for the past five years.
“We have been working on this quietly for years, and seeing everything come together is a dream come true,” Rogen said in a statement. “We could not be more passionate about this company and are dedicated to doing everything the right way. It is extremely important to us to treat cannabis with the reverence it deserves. What a time!”
As the emperor of stoner comedies, it was only a matter of time before Rogen sparked his own marijuana business to life. Other than supplying stoners dank weed in American and Canada, proper marijuana education is one of their priorities: “Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.” The Houseplant website features a video series of cannabis pedagogy, informing curious customers of the blazing essentials: the differences between sativa and indica, how to roll a joint and how to responsibly space out your smoking habits.
The Sativa LP is full of upbeat music, the Indica LP is super mellow, and the Hybrid LP is right in the middle.
One of the coolest branding strategies the Houseplant team devised was to release a set of albums to accompany the trifold spectrum of strains. In an Instagram post, Rogen explains each vinyl’s ingredients: “The Sativa LP is full of upbeat music, the Indica LP is super mellow, and the Hybrid LP is right in the middle.” The design work for the album covers—based on chic retro color palettes—is pretty dope, giving the product a stylish ’70s aesthetic.
So far, we know of only one song on the Sativa LP thanks to a sneak peek in the post above: Eugene Blacknell’s “Get in a Hurry,” an infectiously groovy dance track about one man’s urgent quest to find weed.
If Rogen was able to afford the rights, Led Zeppelin would be a very likely candidate to make the track list. In an interview with MTV News, Rogen mentioned that the legendary supergroup is “probably my favorite band of all time.” We can also expect a good amount of rap and hip-hop. Rogen’s love for Wu-Tang Clan is well known, so hopefully we will be hearing Ghostface and RZA drop some heavy bars on the LPs.
Let’s just hope Houseplant is available soon. Like Blacknell, we’re looking to buy our indica in a hurry.
