Art Blocks is a generative art platform that allows collectors to mint tokens without knowing what they will get ahead of time. The artist writes a code that is plugged into the platform, which will generate different combinations of the variables at random. The creator, Snowfro, came up with the idea when he was claiming CryptoPunks back in 2017, and he thought it was unfair that he got to claim a bunch of zombies. Over the next few years, he sold over 20 zombies to fund the development of Art Blocks.
Much like sneaker drops, project releases on the platform happen at different times featuring different artists. Collectors will then go to the project page and mint the tokens from there, not knowing exactly what they are minting until it is minted. To date, there have been 13 curated projects and six uncurated projects released on the platform.
Snowfro ultimately sees Art Blocks as a platform where artists can do a drop that would be affordable for collectors that might otherwise be priced out of the artists’ work.