Paradiso Gardens and Yung Jake Launch NFT to Support Last Prisoner Project

Creating NFTs intended to generate money for charity is an increasingly larger trend in the world of Web3.0. One such example of this growing phenomenon is the nug NFT created by Yung Jake in collaboration with Paradiso Gardens. The token will be auctioned off tomorrow morning at 11am PT, with proceeds going to Last Prisoner Project, a coalition of cannabis industry leaders, executives and artists dedicated to bringing restorative justice to the cannabis industry.

Yung Jake's signature emoji art style has become a mainstay of internet hip hop culture, not to mention his numerous other physical works that utilize scrap metal and other found items incorporated throughout. He teamed up with woman-owned cannabis Paradiso Gardens to launch a collaborative NFT intended to raise money for Last Prisoner Project, using an emoji image of a nug that the artist had done back in 2017.

The auction coincides with the Hall of Flowers cannabis convention, happening this week in Santa Rosa, CA. The auction will be hosted on the platform Foundation, and begins tomorrow morning at 11am PT, running for 24 hours before it ends Thursday afternoon.

The founder and CEO of Paradiso Gardens, Christina DiPaci, shared some info about the development of the brand: "Working in the cannabis industry for more than a decade, we were so fortunate to be able to transition to the regulated market, giving us the ability to work without fear of legal prosecution."

She shared more about the genesis of the project, specifically, saying: "Our friend Yung Jake painted us this weed nug out of emojis a few years ago when we were just getting our brand started. We strongly believe no one should be incarcerated for cannabis crimes, so we are psyched to be able to turn this into an NFT to help raise money and shine a light on the work Last Prisoner Project is doing."

By combining an already recognizable aesthetic (Jake's iconic emoji imagery) with the mission of Paradiso Gardens and Last Prisoner Project, all three contributors involved have done a stellar job of creating an NFT auction that will both raise money and awareness for the community. Artwork aside, I'm personally excited for the growth of Last Prisoner Project and the continued success of Paradiso Gardens, both of which are doing great work to create a more equitable world of legalized cannabis.