Using footage in movie trailers that ends up on the cutting room floor is nothing new in filmmaking. But what about purposely filming scenes for trailers just to fake out fans?
The Russo brothers, directors of Marvel Studios’ Avengers: Infinity War, admitted in an interview with Empire magazine that in an effort to “preserve the narrative” of their movies, they knowingly filmed scenes specifically for the trailers that they knew wouldn’t be included in the final cut. It’s a strategy that reflects the frustration some filmmakers have when turning over control of footage to a movie’s marketing team.