“Above all, saying no became a crucial way of keeping everyone, including himself, focused on what really mattered,” writes Brent Schlender in Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader, a must-add to entrepreneurs’ summer reading lists.
When the transformative Apple CEO put the kibosh on an idea—like the time he mused, in 2003, that people wouldn’t even buy the “Second Coming in a subscription model”—he was often just swatting away distractions.
While Apple Music isn’t #1 in streaming music today, Jobs completely upended the way we consume media. He knew there could never be a Spotify without an iTunes.
