The age of anonymity is gone. A thing of the past. Eclipsed forever with the analog days of yore. Our lives are dominated by our insatiable desire for information that comes at lightning speed, and lucky for us, the dependable interwebs are always at the ready to quench it—anyone can take to the Google for a swift (and endlessly satisfying) investigation on literally any human.
Swiping right on a Tinder crush? A quick search engine prompt will reveal where they eat, drink, shop and how often they take selfies.
Hiring for a gig? No doubt you’re checking in with the Internet before making any new employee official. If scrutinizing people online is routine behavior, then creating and cultivating a public personal brand is in our best interest. One that we’d want both our future boss and our future date(s) to see.