#LowKeyInvestor: Anthony Joshua

World heavyweight champion Anthony Joshua doesn’t settle. 

Whether it’s savvy investments or defeating fighters for big purses, Joshua is a competitor. In his progress to become boxing’s first billion-dollar prizefighter, Joshua has scored lucrative endorsement deals with big names such as Under Armour, Beats by Dre, Lucozade, StubHub, Jaguar, EQ Nutrition, Dafabet, Lynx, Audemars Piguet and Texo Construction. 

While maintaining his undefeated record, Joshua is reeling in up to $30 million per bout. With more and more money flowing into boxing events, that number has the potential to become even bigger as Joshua’s competition heats up. A partnership with DAZN—boxing’s fast-growing streaming service, run by former ESPN president John Skipper—is already shaping up to be one of the smartest business moves by an athlete in recent years. 

His biggest out-of-the-ring venture yet may be London’s BXR. The luxury boxing gym is a 12,000-square-foot facility that has the potential to be the hottest gym to train at in the U.K. Joshua’s plan is to have the gym become the British version of Brooklyn’s famous Gleason’s Gym and to be the premier training spot for champions and top contenders from all weight classes. Besides training boxers, the facility is also used by Victoria’s Secret models preparing for photo shoots and special events. 

As BXR continues to prosper in sports culture, Anthony’s feel for marketing and performance has him in position to be the sport’s first billionaire. We’re just witnesses to his ascent. 

Anthony Joshua could be bigger than Beckham. Here’s the story of his hustle as he rose to stardom.