In our new series “Straight from the Founder’s Mouth,” we’re asking entrepreneurs in emerging and fast-growing categories to share intel on what it took to launch their business and explain how they’re continuing to thrive during growth.
Up first is Gunhee Park, cofounder of Populum, a line of direct-to-consumer CBD body-care products that launched in January 2017 and was earning more than$70,000 per month within six months. By 2018, the company more than doubled that number, pulling in a total of $1.5 million that year. CBD is an exciting but increasingly crowded space with plenty of unique manufacturing and consumer perception challenges. Here, Park reveals what he thinks Populum did right and what they’re still struggling with.