Sad_Papi: From Fine Dining to a 2 Million TikTok Follower Fanbase

Tik Tok chef sensation @Sad_Papi (aka Brandon Skier), has experienced an incredible rise since jumping over to the TikTok scene two years ago. As you may know, Brandon has +10 years of restaurant experience in Michelin star fine dining. His last kitchen experience was Auburn (pre-pandemic), and his journey to TikTok began as a creative outlet to refuel his passion for cooking. His Sad Papi handle has now amassed close to 2M "papitas" and has grown into platforms where he shares educational food content and recipes while also giving insider tips from his days in a traditional kitchen.

We spoke with Brandon last week to talk about the partnership, and discuss his meteoric success.

ONE37pm: You were able to transition your career through the course of this pandemic where you began to use TikTok as a creative outlet for your cooking. How was that revamp?

Brandon: I feel like through the course of this pandemic people have obviously been on their phones a lot more, and TikTok is a great platform for people who are skilled. When I first started I didn’t know how to do anything on it. I learned how to edit and film, and it paid off. 

ONE37pm: What else do you have planned for 2022?

Brandon: I’m working on a lot of stuff. We are writing tons of recipes for a book, we’ve got a website in the making, and I'm just making sure I stay busy.

You can keep up with Brandon via TikTok.