There’s no question that Chief Marketing Officers (CMO) know good content when they see it. The delivery of a strong message that aligns with a brand’s purpose is essentially the foundation of what the position can bring to a company. They can draw inspiration from competitors, market research and even the media they personally consume.
The TV shows that marketing gurus watch can be a true reflection of their passions outside the workplace. On The CMO Podcast, host Jim Stengel (former CMO at Procter & Gamble) interviews top CMOs about what motivates them and how they approach their work. He also probes them about their personal interests and recommendations on books, podcasts, craft brews and, yes, television.
Here are what these top executives are watching now.