Although IGTV might feel like uncharted territory at the moment, the platform is slated to rise in popularity as Instagram takes measured steps to introduce the content more natively into your home feed and explore pages. In February 2019, Instagram announced the integration of the long-form content into home feeds. Mobile users spend one-third of their screen time watching videos, and more than half of video content is viewed on a phone, according to statistics from WordStream.
IGTV is a feature on Instagram for watching long-form, vertical video content from your favorite creators. Most people use it within the Instagram app, but there is also a stand-alone app available for download. Instagram wants the experience to be just like turning on a TV: When you open the app, IGTV starts playing immediately, no need to rotate your phone. The tabs include “For You,” “Following,” “Popular” and “Continue Watching.” Users can like, comment and send videos in a direct message.
We set out to demystify the basics of the content platform and give you the top ways to achieve optimum results. Today, Gary Vaynerchuk has more than 12 million combined followers across social media and produces content daily on Instagram, YouTube, Facebook, Twitter, LinkedIn, Snapchat, Spotify and more. He successfully utilizes IGTV as a marketing tool. An Instagram rep told Variety, “With IGTV previews in feed, we’re making it even easier to discover and watch the latest video content from your favorite follows.” Your business should be utilizing this valuable screen time to generate brand recognition. Here’s how: