Earlier this fall, Under Armour flipped the concept of an outdoor race in NYC on its head. Instead of everyone starting from the same place, the runners began in five separate locations and funneled to one finish line on Roosevelt Island.
However, it was never going to be that easy.
The race took place at night, and each runner had to map out their own way to the finish line, a location they were given the day of the race. Everyone was geared up: Equipped with a pair of Under Armour HOVR sneakers, which have impact-eliminating HOVR cushioning built for all types of runs, the runners enthusiastically tackled their task.
We spoke with influencers and UA HOVR Challenge runners Kellen Scantlebury and Kenny Santucci about their experience in the HOVR Challenge and how they approached the unique race.