Okay Okay, we know that All-Star Weekend just ended, but we have updates about next year’s event in Utah, and it’s already off to a cool start. As part of the Utah Jazz NBA All-Star Weekend 2023 announcement, the organization is taking a page out of Kanye's album release playbook, and here’s how they are doing it.
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The Utah Jazz Are Already Prepared For All-Star 2023
We spoke to the Jazz about their new All-Star initiative
Utah Jazz
Utah Jazz All-Star 2023 / Utah Jazz
Starting this month, the Jazz are dropping Merch monthly. March’s edition will have 223 tees dropping to officially commence the 2023 NBA All-Star Weekend. The initiative started on February 23rd and was followed by a series of Billboards around different markets.
Additionally, this past Thursday in ATL, TNT personalities including D. Wade along with different members of The Utah Jazz, posted about the merch drop on their socials to hype up the event.
Utah Jazz All-Star 2023 / Utah Jazz
ONE37pm asked Jim Olson, president of the Utah Jazz, his thoughts on their year-long All-Star promo.
Utah Jazz All-Star 2023 / Utah Jazz
“The countdown is on for 2023 and everyone is invited for a global celebration of basketball in Utah at the NBA All-Star Weekend,” said Jim Olson, president of the Utah Jazz. “We are excited to showcase the innovative spirit and growth of our beautiful state with a memorable experience for all”
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