Everyone was sure bleached hair was done when Pete Davidson masked his peroxide mane in breakup blue last November. But all trends come full circle, and blonde is back, baby! Like groundhogs predicting the future of our Bitmojis, prominent men from Zac Efron to Ansel Elgort are popping up daily on our Instagram feeds with lightened locks—and calling for a few more months of blonde, at least.
Of course, we can’t speak bleach without acknowledging a few OG purveyors of platinum power. From Jared Leto’s manic pixie blonde in Fight Club to River Phoenix’s romantic ice shade and Eminem’s hip-hop yellow tones, a quick Google image search contains no shortage of peroxide inspiration from across the ages—and proves the endless possibilities available on the bleach spectrum. And who could forget when Bieber went full-on blonde in 2014, causing a spike in sales of home-dye kits.
The moral of the story? If you’re feeling the collective conscious pull to the blonde bottle, let this be your sign to go for broke and take the platinum plunge in 2019. P.S. Don’t forget the purple shampoo.