C'est Bon Launches Spring/Summer 2023 Collection "L'Avenir of Today"

C’est Bon is back with their SS23 collection, which has been highly anticipated for quite some time now. Entitled "L'Avenir of Today," the capsule is set to be released on March 31st at 11 AM PST, and will be available for purchase online at cestbon.online and in-store. Keeping in line with the youthful utilitarian streetwear themes the company is known for, the "L'Avenir of Today" collection showcases a mix of bold and bright colors seamlessly paired with earthtones and custom graphics that were created exclusively by rising artist LALO. Expertly crafted innovative silhouettes are just one of the many things that make this collection unique, and a delight to the fashion enthusiasts around the world.

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Oh, and for NBA fans there’s a few recognizable faces that are a part of this campaign as well. NBA players and friends of the brand, Nickeil Alexander-Walker, Jarred Vanderbilt, Joel Ayayi and Hamidou Diallo, are featured as models for the lookbook, adding a touch of athleticism and flair to the overall aesthetic.

The "L'Avenir of Today" collection includes a wide range of pieces, including their fan favorite tactical cargo pants, french inspired work jackets, perfectly cropped alpaca cardigans, modern utility vests, and accessories. Each piece is carefully crafted using only the highest quality fabrics and materials to ensure that they look and feel incredible. In addition to its online platform, the "L'Avenir of Today" collection can also be found at select retailers and online partners including Social Status, Fred Segal, Sneakers N Stuff, Corporate, Two18, CNTRBND and FWRD, marking a new chapter for the brand that continues to grow at a rapid pace.

Speaking of this new chapter for C’est Bon, the brand is also announcing a collaboration with Social Status as part of their COLOR CODE Program initiative. To celebrate the collection's release, C'est Bon will host an in-store event at Social Status in Houston on April 1, where customers can view and exclusively purchase pieces from the COLOR CODE collaboration alongside the brand's newest SS23 collection, "L'Avenir of Today.” Backed by unique storytelling and impactful activations, the program is designed to continuously empower Black and minority designers and creatives by fostering collaboration and providing a platform for their voices to be heard.

Once again, if you are in the Houston area this weekend and would like to attend, the event will be held on April 1 from Noon to 5:00 p.m. CST.

You can keep up with all of the latest C’est Bon announcements on both their website and Instagram.