Golf isn’t a sport well-known for its inclusivity. Built around an outdated prescriptive dress code and existing within financially inaccessible venues, golf has never been a sport for everybody. But it should be.
Erick Lottary, founder of RNG Golf Club, is a multi-hyphenate who defies strict categorization—simply “a creative,” in his words. The content he's been producing over the past few months is revealing a world in which golf doesn't need to be this hyper-serious, elitist sport. It can be something fun you do with your friends. We caught up with Lottary to hear a bit about his journey as a musician, getting into golf, the release of the brand's first clothing collection and the future for RNG.
“To be totally honest with you, none of this shit was supposed to happen,” Erick tells me when we hop on a call to discuss the recent explosion of his golf commentary videos. He’s on the course during our conversation, punctuating answers to questions with the thwack of his club connecting with the ball and exclamations you’re probably familiar with if you’ve watched his content.