I've said it before and I will more than likely say it again. If we hadn't lost Aaliyah early, I believe she would have been the first female R&B singer to be signed to a major athletic brand (similar to a Nike athlete contract), the first R&B singer to have her own signature sneaker, and that a streetwear line of her own would have definitely been in the works eventually. The steps were already being put in motion, and while this may seem like no big deal/easy to do in the 2020s, in the 2000s the concept of having all of these things would have been almost unheard of. If there was anybody who had a shot at achieving that feat it was Aaliyah, and if you ask exactly how the steps were being put in motion, her deal with Tommy Hilfiger in the late 1990s was an indicator of exactly where she was headed. Today marks 22 years since her untimely passing, so we're remembering her legacy by reflecting on how Aaliyah became the face of Tommy Hilfiger in the 1990s.
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