ICE CREAM and HUF are coming together for something dope. Something epic. Something spectacular. The streetwear brand founded by Pharrell Williams has linked again with skate powerhouse HUF for a capsule collection.
This time with a basketball theme just in time for hoops season, and to celebrate HUF’s 20th anniversary. At the intersection of style and skateboarding, the two brands have a long history that spans back to the early 2000s, when HUF was one of the very first accounts to bet big on Pharrell’s vision for a diverse skate lifestyle brand.
After a multi-year hiatus, team ICECREAM returned in 2021 with a new roster of skaters, bringing back one of the most iconic skate teams from the previous decade. Since the revival of the team, numerous collabs and drops have come out to continue to bring ICECREAM to a contemporary audience.