15 Rapper-Owned Clothing Brands That Will Elevate Your Swag

Pharrell Williams has a lot on his plate style wise as he was just recently named the new creative director of Louis Vuitton a couple of weeks ago. While we can assume he already has his hands full preparing for the upcoming spring and fall fashion weeks, the new announcement certainly hasn’t slowed down any of the upcoming projects on the way for Billionaire Boys Club aka BBC Ice Cream which is only a couple years short of celebrating their 20th anniversary.

BBC Ice Cream has continued to evolve over the course of these past two decades, constantly pushing the boundaries of creativity as we know it. 

While the sneaker releases are definitely the main focus of Nike and Travis Scott’s partnership, the two do release clothing/apparel to go along with their sneaker releases as well. You can find just about anything streetwear wise from them be it t-shirts or hoodies, and it’s likely that we will see more expansive efforts in terms of clothing apparel from Travis Scott in the future including a fashion line/brand outside of the Nike realm.

For those that have always wondered the answer to this question, GOLF WANG and GOLF le Fleur are indeed two separate brands with GOLF WANG being devoted to clothing, and GOLF le Fleur mostly focusing on footwear and accessories. Established by Tyler the Creator in December 2011 and June 2016 respectively, GOLF WANG/GOLF le Fleur has gone on to become one of the most prominent rapper-owned clothing brands on the market as the company is known for their unique colorful visual aesthetic and groundbreaking collaborations.

Having recently relaunched, Wu Wear is a fresh and versatile take on classic streetwear that keeps the 1980s/1990s aesthetic the group is popular for, while still maintaining a modern feel. Shirts, hoodies, pants, and shoes are just a few of the many clothing items that you can explore on their website, with the focus being on simplicity. Some of our favorites from the brand include the PYN Cargo Track Pant, the MGM Red Tank, the Mandarin RealTree Jacket, and the Industrial Blocks Pullover Hoodie to name a few.

The future of Yeezy is certainly TBD at this point, but if we go by the words of Kanye himself, the Yeezy brand isn't completely over. So until an official announcement is made that concludes the end of Yeezy altogether, then we can only assume the line is still going in some way shape or form until further notice. For what it’s worth, there’s still an abundance of Yeezy apparel and shoes that are available on the secondary market as well, which may technically make the line “active” as people are frequently buying those items. We also could be reaching a tad bit here, but whatever.

While the heyday of Rocawear was undoubtedly in the early 2000s, Rocawear is still very much a brand that is going strong. While there hasn’t been a lookbook released since 2020, there’s plenty of Rocawear items available through Dr. Jays such as denim shorts and fleece joggers, and the brand continues to regularly update their Instagram page. Our only beef is that there seems to be a disconnect between what the brand is promoting on their IG, and what is actually available to purchase on their website as there’s plenty of secondary websites where you can buy actual Rocawear clothes from the 2000s.

This kind of makes it unclear as to whether the pictures posted on their page are newer items or old ones that still look fresh. Regardless, Rocawear is still here, surviving, and thriving.

Sean John is another brand that has gone through a lot of different iterations. When the line first started in the 1990s, it was completely devoted to menswear, which meant women had to make alterations if they wanted to wear the clothes (girls in the 90s and 2000s were known to cut Sean John shirts into crop tops and wear the mens jeans for an oversized baggy look). Then in 2020, the brand reinvented itself with a partnership deal with Missguided, but this time around the clothes were geared solely towards women.

While the Sean John x Missguided collaboration seems to have come to a halt, you can still find Sean John men’s apparel at places such as Macys.

Established in 2012 by October’s Very Own himself and his business partner Oliver El-Khatib, OVO is a simplistic brand focused on creating clothing that is functional enough for wear through all seasons, and versatile enough for every occasion. The brand offers both men and womenswear, with some of our favorite products being the Chenille Plush Hoodie and Sweatpants combo, the Owl Badge Wool Beanie, the Reflective Taping Rain Shell Jacket, and the Women’s Crystal Owl Velour Sweatpant.

Founded by Pusha T and No Malice, also known as Clipse, Play Cloths is a streetwear brand full of apparel and accessories that has been going strong since 2008. While the brand doesn’t release on a regular basis, they apparently come around every so often to do select drops, and many of their items are still available on their website. If you are looking for some suggestions to cop, some standouts are The Woodland SS Knit Hoodie in Red, The Hinterland Jacket in Kelp, The Kendo Track Pants in Black, and The Honor Tee in Black.

Also established in 2008 is T.I.’s clothing brand A.K.O.O., which was co-founded by his Grand Hustle Records partner Jason Geter. A.K.O.O Clothing is produced and distributed by the RP55 Group based out of Virginia Beach, and hones in on Americana urban fashion for men. Fifteen years later, A.K.O.O. is still going strong as the brand just launched the first collection of their Spring 2023 capsule. You can check out all of the latest from them on their official website.

50 Cent may have his hand in a bunch of different film and television projects nowadays, but don’t forget that he still has his G-Unit clothing line as well. Established in the 2000s shortly after the success of Get Rich or Die Tryin’, the brand has more so turned into fan apparel that you can purchase via their website, but their offerings are regularly updated (along with being regularly sold out).

Lil Wayne’s brand Trukfit just celebrated their tenth anniversary last year, which is always something to commemorate. Trukfit is a celebration of Lil Wayne’s love of skateboarding, with its pieces frequently paying homage to skate culture through its overall design and illustrations.

Having celebrated their 30th anniversary last year, Phat Farm is still very much a presence in hip hop culture and streetwear. The brand was established in 1992 to represent the most influential streetwear line of its day, and is credited with pioneering what would ultimately become the standard, sometimes stereotypical, hip-hop look. Phat Farm is also recognized for changing mainstream fashion by bringing into light the hip-hop style with a preppy twist into center stage.

Yes, Dipset has a clothing brand. And it’s fire. Dipset Couture essentially celebrates the style and longevity of the group, with some of our favorite pieces being the New Velour Off-White/Blue Tracksuit, the Dipset Purple Bandana Jacket, the Wool Blue Jacket Dipset Couture, and their 3 Monsters Diplomat Tee.

And you already know Snoop the always-evolving entrepreneur has a clothing brand to his name as well. Located in Inglewood, CA, Snoopy’s ClothING is a relatively newer line as it was launched shortly after his Super Bowl Halftime performance last year, and features exclusive merchandise for everyone. Even babies can get in on the action. With Snoopy’s ClothING still being roughly a year old, there’s plenty more room for growth in the future.