Can you call something a comeback if it's technically been here for years (ode to Run DMC)? Well, yes and no. Fashion is cyclical in nature, and to that point, there's been times over the past decade or so when 1990s and Y2K fashion has indeed spun its way around the block. However, there's an argument that this current rise and interest in retro streetwear (some prefer the term vintage streetwear) is perhaps the largest its ever been as according to Pinterest Predicts, the term retro streetwear itself is up a whooping +55% to start the year 2024. That +55% indicates a definite surge in popularity as we continue to tread through the early months of the new year. Needless to say, we're banking on retro streetwear being big in 2024, and have put together a guide on a variety of styles you can shop to get in on the trend yourself.
Why exactly is vintage streetwear making a comeback decades after its initial styling hit the scene? This is a loaded question that yields some equally loaded answers, but we have a few ideas. Our first theory? Gen Z and young millennials that get the classification of "zillennials" seems to have a fascination with all things with Y2K. On the flip side, nostalgia also seems to be running rampant amongst those that actually were old enough to experience the 90s and early aughts in all of their glory. Our second theory? Comfort. Seeing as though many of the clothes from the 90s/00s period were baggier/looser, people are starting to prioritize their personal comfort over "looking good through the pain" again.
Additionally some of the SS24 and FW24 runway shows for Louis Vuitton, Dolce & Gabbana, Balenciaga, and more have all showcased looks that are reflective of retro streetwear being a defining trend throughout the remainder of the year at least. Alongside that, more affordable brands like Abercrombie & Fitch and streetwear heavyweights such as KITH, Supreme, and Patagonia have been in their respective 1990s/2000s modes for a hot minute now. Without a doubt, retro streetwear appears to be here to stay, and here are some inspiration you can add to your Pinterest boards to keep up.
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