As for the future, the guys have a lot in store. From more white labeling, to a potential fashion show and tangible retail venues for Reuben Oliver, there is a world of possibility. “I think we're creating product that requires another layer of interaction. Knitwear, it's a lot easier to understand it once you feel it,” Reuben explains.
That said, the two are also continuing to look outside of knitwear. “We started off the brand with these knitwear being the focal point, but it's a lot more wearable when it's complemented with certain other things so we're thinking about ways to expand into certain cut and sew pieces that really complement it.”
Their next collection, which releases at the end of December, will introduce some more non-knitwear components.
We conclude by talking about the best part of running the brand to date. “I just am addicted to the feeling of having an idea and bringing it to life in whatever context,” Reuben explains.
Charlie echoes the sentiment and adds some thoughts on community: “Being able—over these past four years—to meet all different kinds of people from all different ways of life, and how we all connect on one thing, and it's wanting to learn. I think that's what this message has been in the world for the past four years, is bring this peace, bring this mental health, humility, together to find peace in this world and to look good while doing it. And feel comfortable while doing it.”