Available for the first time in 15 years, the Air Jordan 4 “Cool Grey” can be yours on August 1 for $190 at select Jordan Brand retailers globally, including Nike SNKRS.
During Tinker Hatfield’s ruminative design sessions for his masterful Air Jordan 4, both he and Nike wanted to work with someone they hadn’t in the year prior for the Air Jordan 3. Nike brought Michael Jordan into the fold ahead of releasing his fourth signature sneaker. The hope was that the newly crowned slam dunk champion would offer invaluable insight, giving the shoe a palpable nuance, reflecting his personality on the court.
Nike’s strategy proved to be successful. The Air Jordan 4 was an immediate smash, both on and off the court. Its on-court appeal was cemented on May 7, 1989, during that year’sNBA playoffs. In Game 5 of the Eastern Conference first round, Jordan’s Bulls found themselves down one point with just a few seconds left on the clock. It was the series’ deciding game, and the Bulls needed Jordan to add at least two more points to his tally of 42. Everyone knew where the ball was going. Everyone knew who was taking the final shot. But for Jordan, none of that mattered. As the final ticks rolled off the clock, he raced to the top of the key and rose up over Craig Ehlo for the series-winning basket.