style

This Week's Top 5 Sneaker Drops You Should Know

Nike

Published Jan 8, 2020

We love sneakers. From the latest collaborations to retro kicks that bring you back to your first pair, we know that feeling when you open the box and inhale that brand-new smell. So we’re rounding up the best and most highly anticipated sneakers every week. Let’s get started.

2020 is finally here, and we hope your New Year’s resolution isn’t to purchase fewer sneakers. One week into a new decade, brands aren’t letting up on dropping all kinds of heat.

The Air Max 90 is celebrating 30 years of excellence with a classic colorway. Nike Running is debuting its newest performance model just in time to get your New Year's resolution marathon on the right track. Jordan Brand hits the reverse treatment on a nostalgic pair. The Kyrie signature basketball line and Concepts are teaming up once again to tell a story like no other. Plus, Pharrell Williams and Adidas are focusing on comfort with one-of-a-kind technology.

Take a look at the upcoming releases for this week, and be sure to tune in every Wednesday the latest slate of kicks.

1. Nike Air Max 90

Nike

Date: Jan. 9

Price: $120

SNKRS and select Nike retailers

Nike is celebrating the Air Max 90’s 30th anniversary with style. Since the silhouette launched, the Air Max 90 has been a staple within the sneaker community that has transcended its performance focus to include lifestyle and has even infiltrated the fashion world. As the celebration begins next week, three colorways emerge: “Hyper Turquoise,” “Hyper Grape” and “Volt.” From its suede accents to its primarily mesh upper, the Air Max 90 is a comfortable wear that combines ease and luxury.

Nike

Nike

2. Nike React Infinity Run

Nike

Date: Jan. 9

Price: $160

Nike.com and select Nike retailers

Whether your goal for the new year is to run more or you’re simply looking into a new pair of running shoes, Nike is finally releasing its latest model—the Nike React Infinity Run. The sneaker provides the comfort of the brand’s React technology, keeping you light on your feet while providing a spring. The shoe’s composition aims to reduce running-based injuries, packed with durability and performance features. This is the perfect option for base runs as Nike Running continues to push the envelope of what running shoes are capable of doing.

Nike

3. Concepts x Nike Kyrie 6 “Khepri”

Nike

Date: Jan. 10

Price: $140

SNKRS and select Nike retailers

Kyrie Irving and his signature shoe line continue to tell the story of ancient Egypt alongside the Boston based-retailer Concepts. The Brooklyn Nets point guard’s newest model is hitting the market, and his new colorway is a must-have. The iridescent Swoosh, along with the pink and light blue combination, tells the story of the Egyptian god Khepri Ra.

Nike

4. Air Jordan 13 “Reverse He Got Game”

Nike

Date: Jan. 11

Price: $200

SNKRS and select Nike retailers

Another Jordan Brand classic is coming in a new fashion to start the decade. The colorway is an ode to a cinema favorite: Spike Lee’s He Got Game, which debuted in May 1998, starring Denzel Washington and the famous character Jesus Shuttlesworth portrayed by Jordan Brand athlete Ray Allen. This iteration of the classic colorway flips the script by changing the color blocking. Whether you’re a Jordan Brand fanatic or a fan of Spike Lee films, this colorway and its legacy, is the perfect pair you need to start the new year.

Nike

Nike

5. Adidas Pharrell Williams 4D

Adidas

Date: Jan. 11

Price: $400

Adidas.com and select retailers

Pharrell Williams is back with another hit, and we’re not talking about his chart-topping music. The multi-platform mogul has been leading the collaboration charge with Adidas for a few years with his creativity and personal flair, coming to life through his sneakers. The silhouette is all about comfort thanks to its Primeknit construction and a sock-like fit. In addition, Adidas throws on its revolutionary 4D material made from light and oxygen to create a lattice-like sole. Available this week in both “Olive” and “Purple,” the Pharrell line is reaching new heights thanks to Adidas’ innovative tech.