Partnerships and collaborations are becoming more and more critical for footwear brands. Access to the high-profile networks of artists, designers and notable industry brands is paramount to maintain a sense of freshness.
Sneaker collaborations represent the epitome of what culture and fashion could be. Within the sneaker community, a partnership is a nod of respect from one company to another. The community’s intertwined legacy becomes cemented.
We all know behemoth brands like Nike and Adidas secure some of culture’s leading movers and shakers. Kanye West has transformed Adidas, and Travis Scott’s Nike collab is pushing boundaries. But what about the underdogs?
Here are the ten best sneaker collabs from unsung hero brands like New Balance, Asics, Reebok and Saucony. Take a look.