The process of buying sneakers has become a rather redundant one. You get word of a new sneaker coming out that catches your attention, said sneaker is only available by way of a platform that you pretty much have to put your name in a hat for, and you either get them or you don't. If you fail at getting at said sneaker and you happen to find them on the secondary market, chances are you'll be paying double or triple the original retail price, which is simply unfair. This has been the sneaker game for a minute, and frankly it's understandably turned a lot of people off from wanting to participate. Now what we told you there's an alternate option available that's way more fair?
Allow us to introduce you to Tradeblock. A first-of-its-kind black-owned sneaker trading platform, Tradeblock is a unique opportunity to explore the collections of fellow sneakerheads (some of whom may have the coveted sneaker you are looking for), and negotiate a trade that both of you find equitable. The masterminds behind the company are Tony Malveaux, Darren Smith, and Mbiyimoh Ghogomu, who decided to join forces in 2019 to make their dreams come true. And with Penny Hardaway as a new investor, the future is bright.
We caught up with Ghogomu to talk all things Tradeblock. You can check out the interview below.