Why Gary Vaynerchuk's Wine Club is the Perfect Gift

For those of you who are familiar with Gary Vaynerchuk (aka Gary Vee) the media mogul, you might not know his history in the wine industry. 

At just 14 years old, Vaynerchuk began working at his family’s retail wine business, then called Shoppers Discount Liquors. After graduating college in 1998, he went to work at the store and renamed it Wine Library, also introducing online sales at that time. 

In 2006, he started Wine Library TV, the first wine-review channel of its kind on YouTube. 

The New York Times dubbed Gary, “a wine industry phenomenon”, and “representing the future of wine” in an article profiling him in 2009.

Wine Library grew from $3 million/year in sales to over $60 million by 2011, when he branched out on his own to start his digital ad agency, VaynerMedia.

The Gary Vee Wine Club is a subscription service in which a monthly box of wine is sent to your front door. Inside of that box can be anything from 1-4 bottles of wine whose suggested retail price will far exceed the price tag. 

While Gary is known for his incredible palate and wine expertise, it’s his business acumen and shrewd negotiating that really make this club special. The price per shipment costs $69, but typically the value is 2-3X per shipment. The current state of the economy has only led to even greater deals he's negotiated for club members recently.

He also posts a monthly wine tasting video so that when the box arrives, you can open it up, pour yourself a glass and sip along with him as he explains the flavors and notes.